The Way?

In all my years I have never heard that the WTs has ever referred itself to "The Way" like 1st century disciples refered to their belief system as "The Way". The Bible also refers to 1st century disciples as Christians. I called my mom back in Albuquerque and she told me she never has heard it either. She did remind me of how some refer to brothers as "The Friends" and how the society calls the organization the "Truth". But does not recall any reference to "The Way".

Claiming Apostolic succession and all, I would assume that the JW would use a term used by the apostles. I wonder why they do not. Could it be because The Lord Jesus is denying them the name?